IMAX, Sony, Discovery Broadcasting 3D TV Channel

3d TV broadcasts are finally making its way to the enduser. Previously, we talked about the technology that will make it possible for the consumers to use it with the existing STBs. Now, we see more promises from content providers.

Three big industry giants: Discovery, Imax and Sony are forming a joint venture for a 3D television channel. The joint venture will be announced soon, timed exactly right to the CES 2010, Consumer Electronics Show in Las Vegas, where 3D television is expected to be one of the Hot trends for this years’s CES.

As NYTimes reports,

Discovery Communications, which operates the Discovery Channel, TLC and other cable channels, will distribute the channel, which has a 2011 start date. It is expected to showcase a mix of 3D content, including entertainment and sports. It will also show some of the natural history programming that Discovery is well known for.

We recently heard of ESPN 3D coming to home in June 2009. The channel will not show all the programs in 3d in the very fist days of the launch. It will feature a minimum of 85 live 3D events during the first year. ESPN is “committing to the Full 3D network through June 2011.”

The ESPN network will only operate when live events are happening.  However, the Discovery/Imax/Sony venture will be a full 24-hour channel.

For the companies that power ESPN : IMax, Discovery, Sony, and The Walt Disney Company, are trying to push play with an emerging field in technology where no one else has stepped into. Of course this will bring new experience to the user, and the producers will learn lessons. 3D televisions is still far from going  mainstream for many years to come since majority of the end-users will not own a 3D HDTV anytime soon. The trend could change after this year’s CES with 3d TVs getting more widely available and more affordable.

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