Apple CEO Steve Jobs quoted:
“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company. The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”
So what made Apple achieve this? Their Innovation that lead to operation at huge margins.
Apple sold 3.36 million Macintosh computers, a 33% increase year-over-year. In addition, apple sold 8.7 million iPhones, double that of last year, and up 1.3 million units from Q4. On top of that, despite issuing guidance last quarter that gross margin would be down for the quarter, it rose 3 percentage points year-over-year to 40.9 percent.
Sales claim 21 million iPods, which makes upto 70% of US MP3 player market.
Truly, Steve jobs, the CEO of Decade is changing the face of industry in hard economic times.