Apple has acquired (as per multiple sources) the Mobile advertising company: Quatro Wireless.
Previously, Google had acquired AdMob for $750 million, and here is apple acquiring a similar company for $275Million. Both innovative start-ups are aimed squarely at the fast-growing market to advertise on smartphones, such as Apple’s iPhone and Google’s Android devices.
Competitors in the a mobile advertising space are still many, despite these big acquisitions, including Millenial Media and Jumptap, both of which are now clearly in play to other players from telcoms to other device makers to big Internet companies.
At the moment, Apple spokesperson declined to comment about the deal, the official word is expected to be seen as early as today. Stay tuned.
Quattro Wireless is the leading global mobile advertising company, empowering advertisers and publishers to reach and engage their target audiences across mobile web, application and video platforms with unrivaled precision, transparency and ROI.
Employing Q ElevationTM dynamic targeting technology to optimize every impression, the company’s ad serving, tracking and analytics platform and global network of sites and applications (many exclusive) deliver superior results.
Leading companies including P&G, Ford, NetFlix, Time Inc., Visa, Disney, NHL, Edmunds, CBS Interactive and Hachette Media partner with Quattro Wireless because the company has turned the art of engaging and converting mobile consumers into a repeatable science.