What is Bing all about:
To assert its presence in the internet search space, Microsoft has come up with ‘Bing’- a new search service that promises to help customers make better decisions. The software giant’s latest foray into internet search arena comes after many attempts to challenge the dominance of Google.
Bing would go live on June 3, Microsoft said in a statement.
Terming it as a ‘Decision Engine‘, the firm noted the new search service would help customers to make better decisions.
Bing would initially focus on four key areas: “making a purchase decision, planning a trip, researching a health condition or finding a local business”.
The software major is yet to make a mark in the internet search space and has lost ground to main competitors Google and Yahoo!.
Microsoft’s Chief Executive Officer Steve Ballmer feels that today’s search do a decent job of finding information but don’t do a “very good job” of enabling people to make use the information they find.
“Bing is an important first step forward in our long term effort to deliver innovations in search that enable people to find information quickly and use the information… (to) make smart decisions”.
What is bing capable of?
Bing features intelligence embedded based of your keyword inputs. It can give you alot more than what other search engines will just dream about. Every search you make will popup smarter results corresponding to Business, Travel, Maps and locations, directories etc.
Bing’s other features include:
-Best Match: All the relevant results are showed up with the most relevant link on the top and called out
-Instant Answers: One-click access to the information listed in the search results.
-Deep Links: Talks more about the resources of the particular site
-Bing Maps: These maps for Enterprise are actually Virtual Earth, Microsoft’s mapping platform
-Bing Travel Rate Key: comparison of the Hotel’s the location, price and amenities will be represented in color coded manner
But all this doesn’t mean that Bing is flawless. A niche search like “binomial theorem” will definitely yield wrong/unwanted results in the categories mentioned. Google will do much better over this.
What could it mean to Google?
Google had been the god of the web, and will continue to be for the years to come. A company like Microsoft has long come up with promises to beat the best in the industry. The result, success rate of 5%.
They have long fought to attain search share from the search giant google. In there earlier attempts, they introduced LIVE search. In following years of parody, they spent some $$$ and gave offers to search users. when nothing worked, they tried buying innovation at Yahoo!. Unfortunately, nothing worked, atleast till now.
Time has changed, so has microsoft learned to improve in “innovation”. I put them in quotes to highlight the difference between what they had quoted and what had been anticipated by the industry. One such was from the “innovative” ideas of Microsoft’s last year’s acquisition, Microsoft can finally plan to gain bigger share in the search industry. Bing will provide the long awaited “intelligence” in the search engines which was provided at low quality by google. Google’s backbone had been based on content and PageRanks which has obvious Pros and cons. e.g. with the Algorithms of Google, a new site with unique content and HOT topic will never appear on the first page unless its referred in another page on the web. Sounds wiered isnt it?
I love google so does 90% of its users. Till no,w the kind of expectations out of search engine had been more wide. All search users used one source to digg-out of the internet. The new Era of search engines is bringing things to much more granular level. The future will see multiple search engines that will serve perfection in different aspects of interest. Consider the example of Wolfram|Alpha. This search engine excels in search results when your search interest is limited to Technical subjects of study. Even google falls years backwards when it comes to comparing such results.
Bing vs. Google.
If we Talk about Bing in particular taking over Google, that would be a fair joke from Microsoft. They dont have the skill and innovation to catch upto google. Even if they do, their capacity, processing & speed will never mach that of Google.
The future of Search Engines: Google and the rest of them
In future, we would see lots of niche search engines that will drive different kinds of interest of different users. Google will find place as the Generic backone to all. Its like a Centralized government which will hold the directory for all citizens, no matter where citizen works. After 10 years from now, you will still google the things you need.