In December, Google took steps to form Google Energy, a subsidiary formed with sole purpose of buying and selling electricity in bulk. In January, the company filed a request, and yesterday Google Energy has been granted an order by the Federal Energy Regulatory Commission(FERC) to buy and sell energy at market rates. Then there was the announcement that the company was developing low cost mirrors for use in solar panels. And, of course, there’s the Google PowerMeter, which allows users to track electricity usage, as long as they have the proper equipment to upload the data.
So Google is all set for becoming the Electricity supplier? No, instead, Google wants more control over the high energy costs of its many data centers, and also aims to become greener.
“Right now, we can’t buy affordable, utility-scale, renewable energy in our markets. We want to buy the highest quality, most affordable renewable energy wherever we can and use the green credits.”
“We don’t have any concrete plans. We want the ability to buy and sell electricity in case it becomes part of our portfolio.”
Clearly, there’s a possibility that Google might become an energy provider sooner or later. There is some expectation that Google will actually enter the energy business at some point, whether it sells direct to consumers or partners with existing utility companies. Google will innovate in Greener ways of producing electricity and then sell it off at a much competitive price to the market.
But why would Google want to do something of that kind? Well ,the answer comes from the visionaries, the co-founders who are way to obsessed and inspired by so many things in life. Larry Page and Sergey Brin always have something new to talk about, and it’s never limited to IT.