Since long, Google wanted you to set iGoogle as your homepage. No wonder, iGoogle gives you a number of useful widgets from email to social apps but most of the time you prefer sticking with blank Homepages.
When Google started with iGoogle, one of the first companies to design AJAXy widgets was LabPixies. Over the years, Google worked closely together on a variety of projects, including the launch of a number of global OpenSocial based gadgets. And finally, they decided that they are better off being part of the same team, and hence acquired LabPixies.
Apart from iGoogle gadgets, Google aims on developing next generation webapps and leverage their expertise to change the face of the web.
One of the other primary motivators is the fact that LabPixies ranks as the Top personalized homespage service’s developer. “We are looking forward to working with Labpixies to develop great web apps and leverage their knowledge and expertise to help developers and improve the ecosystem overall” said Google’s Dan Loeb:
The team will be based in our ever-growing Tel Aviv office and will anchor our iGoogle efforts across Europe, the Middle East, and Africa. We are looking forward to working with Labpixies to develop great web apps and leverage their knowledge and expertise to help developers and improve the ecosystem overall.
What LabPixies is good at, however, is taking a game on the Web and creating versions of it across different platforms, especially the iPhone and Android. Its iGoogle gadget games may generate as many as one billion impressions a month, but it makes all of its money on the iPhone. Now, Google will likely try to sprinkle some of that LabPixie innovation on Android. One strategy could be to create games and apps first for iGoogle, or add reach to to more users via social web.
LabPixies’ purchase price is at about $25 million, is expected to give out much higher ROI.