Google Buys reMail iPhone App, Kills it

google-remail I think Chris was right, every time Google hires an engineer, a startup dies. The innovation in market rises and then becomes a prey for a giant.

This time, an Ex-google employee built the best email client for iPhone and called it reMail. Basically, the app downloads all your emails for blazing fast offline searches. A great app for email addicts, makes it snappier to manage email on the go.

Google has now bought the company and Cselle, the founder of the company, returns to google as product manager for Gmail. But, Google has decided to discontinue the app, forever. Existing users will avail support till the end of march but no hope for new users, it’s already off the App Store.

The app had seen some great reviews including the one below:

iPhone mail search is fine. reMail iPhone mail search is actually good, if it works for you. Two things: there’s no Exchange support (sorry suits!), and there’s only support for one account at a time. But within that one IMAP or POP account, reMail archives all your message text as far back as you want, letting you search full text-not just subjects-without a network connection.

Indeed, the app was great, I had been using it and will continue till I upgrade the firmware, but I guess after that’s it’s gone forever. In the past, google has never killed a product it acquired. Is it the next big step in Google-Apple Saga ?

Cselle’s blog talks about his excitement of coming back to Google but, there is no word on why Google killed such a great app. I guess Steve jobs is right  “Don’t be Evil” is bullshit!

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  • Just a guess, but doesn't this hint that Google might redevelop the app under Google's name, and possibly suggest improvements to Gmail in the future?

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    • yea, they could be building a similar Android app, maintaining exclusivity for the platform like they have done for Goggles.

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