Google TV is essentially a Fusion of a SetupBox running Android OS meant to upscale Android mobile OS apps plus full Browser right on your TV.
Why? There’s one entertainment device that people know and love which has the brightest and the best picture: your HDTV. Till now, TV had been seriously lacking the power of the web. With the web, finding and accessing interesting content on TV is fast and often as easy as a search.
All in One: Live TV, OnDemand, Browsing
With Google Chrome built in, you can seamlessly access all of your favorite websites and easily move between television and the web. It can be a photo slideshow viewer, a gaming console, a music player and Android apps.
Google TV uses a unified search that searches your local apps, LIVE TV programs, Live TV channels, On-demand videos/movies, plus videos from Youtube, Hulu that match the searched criteria.
Open and Extensible
Because Google TV is built on open platforms like Android and Google Chrome, so the current potential is just the beginning. The whole of Google TV project is Open Sourced via Android, chrome source tree.
Google TV SDK and web APIs for TV will be released sometime soon, and will let developers develop some great apps for the TV.
Google has partenered with Sony and Logitech to put Google TV inside of almost any televisions, Blu-ray players and STBs. The Processor is based on Intel Atom processor, now it makes sense why Intel ported Android to x86 Atom processor. It is rumored that it is powered by 1.5Ghz Atom processor.
Availability & Pricing
Google TV will go on sale fall 2010, and will be available at Best Buy stores in US, worldwide availability starts in 2011.
This is an incredibly exciting time — for TV watchers, for developers and for the entire TV ecosystem. Right now there is no word on official Pricing, but it is rumored that the complete package would be priced under $300.