D8 is among the most awaited Digital conferences, of which most awaited was Steve Jobs interview on Tuesday, forecasting the future of PCs, Google TV, and Opinion for AT&T, Flash, Gizmodo iPhone incident and much more.
On Surpassing Microsoft, Thoughts on Flash: Jobs said that Apple surpassing Microsoft in market valuation is “surreal,” “it doesn’t really mean anything.” He batted aside the usual questions about Flash, Adobe, and his “Thoughts on Flash” essay, still endorsing HTML5 as the future of web and ditching Flash as a slow and closed platform. He said if Flash was what custoemrs needed, why is iPad selling like crazy at 1 iPad sold every 3 seconds.
Future of PCs: On the subject of PCs, he said they’d taken us a long way, then made a trucks vs. cars analogy, explaining that, before people built metropolises, they drove trucks, because they needed the boxy utility. But now they drive cars. Only one in a certain number of people still need trucks. PCs are the trucks. Macs are cars. You getting this?
Gizmodo iPhone Leak: One of the most interesting pieces of Apple-related news in the company’s history is Apple’s feud and possible legal action against Gizmodo over the allegedly stolen iPhone scandal. Jobs framed the situation by saying “they bought stolen property and tried to extort [Apple],” which makes it pretty clear that Apple will continue to pursue the case through legal means. He also joked about the juiciness of the whole saga. “It’s got theft. It’s got buying stolen property. It’s got extortion. I’m sure there’s some sex in there,” he said. “Somebody should make a movie out of this.”
he was advised to let it slide, adding, “You shouldn’t go after a journalist just because they bought stolen property and tried to extort you,” but said he ultimately felt like the whole thing went against Apple’s “core values.” He said he’d “rather quit” than let it slide.
On Google TV & Problems with Set-top-boxes
The television industry fundamentally has a subsidized business model that gives everyone a set-top box, and that pretty much undermines innovation in the sector. Ask TiVo, ask Roku, ask Google in a few months. The only way this is going to change is if you start from scratch, tear up the box, redesign and get it to the consumer in a way that they want to buy it. But right now, there’s no way to do that….The TV is going to lose until there’s a viable go-to-market strategy.
He explains that this is why he still calls Apple TV a “hobby”: television can’t fully connect and integrate with the Internet given the cable companies’ control of set-top boxes. Google’s attempt, remember, takes a new approach by often staying out of sight, but Jobs seems to think that option won’t see much more success than Windows Media Center or any of the other attempts at connecting televisions.
On Google And Android: Apple vs. Google
Steve has often complained about this: “We didn’t stepped into Google’s search. but they stepped into our domain by entering Mobile market.” He is way to annoyed by that. They are not ditching Google search on iPhone and iPad.
About Android, he complains about the quality and fragmentation.
Jobs didn’t rail on Google as conflict-loving journos might have hoped, but he did let some emotion shine through when interviewer Walt Mossberg asked if Jobs and Apple felt betrayed by Google’s entry into the mobile market with Android. Jobs’ response: “My sex life is pretty good.”
On Apple as a Company
He calls Apple “the biggest startup on the planet” due to the collaborative, non-hierarchical upper management structure.
App Store and Approvals
He admits to occasionally making mistakes in the App Store approval process–of course, we know that. But its good to hear that they admit it.