Interview with Sculley: Steve Jobs’ Secrets of Success

You may love or hate Apple, but you can’t deny the greatness of the Enterpreneur. He’s the amn he brought a company from ashes to a state where it has beaten Microsoft, he’s none other than our Belove CEO of the Decade: Steve Jobs.

Back in 1983, Steve Jobs pulled Pepsi executive John Sculley to Apple with one of the most famous lines in business: “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Jobs and Sculley ran Apple together as co-CEOs, blending cutting edge technology (the first Mac) with cutting edge advertising (the famous 1984 ad) and world-class design that has been today Apple’s culture. But it soon came back to Steve, Sculley forced Jobs’ resignation after a strategic board of directors strategy. Jobs joined back Apple after several years, and brought the company fro losses to most profitable company in the Tech industry while economy was soaring.

For the first time, John Sculley talks publicly about Steve Jobs’s greatness and the secrets of his success.

“There are many product development and marketing lessons I learned working with Steve in the early days,” says Sculley. “It’s impressive how he still sticks to his same first principles years later. I don’t see any change in Steve’s first principles — except he’s gotten better and better at it.”

The interview was about 90 minutes long and full transcription is available. However, if you love to listenm to it you can download audio version generated using computer based TTS (text to speech) . Yes the voice is bit robotic, but good for people who don’t have patience to read the long one.

Download Audio

Here are the Key points of Steve Jobs Success:

  1. Beautiful design
  2. Customer experience
  3. No focus groups
  4. Perfectionism
  5. Vision
  6. Minimalism
  7. Hire the best
  8. Sweat the details
  9. Keep it small
  10. Reject bad work
  11. Perfection
  12. Systems thinker

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