Microsoft is insanely serious on getting into search game. This is quiet justified due to phenomenal reasons. Being a search giant you get the royalty for everthing on the web. Take google for instance, they are the GOD of the Web. And, they sell the ads the way no one else can.
Previously, when I made post on “Why Bing sucks“, I was hit with large amount of traffic, which made me conclude that I wasn’t alone. I did some analytics to study the behavior of visitors that were keen in such blogs. They were somehow related with “Microsoft Hatred”. From there, I found something really interesting which made me blog this.
I observed a reckless pattern of visitors. Some were one timers, few were half readers, most were multiple , and a chain of those who were visiting blog almost everyday to check back the updates. Such cases would go for someone who “cares” about a particular topic. Who can it be, who would observe it so closely? Take the example of Real life, who is the person most interested in knowing if a particular product is success in the market? Its the producer himself.
Before I could even trust the analytics, I wanted to capture their data to confirm that they were whom I was suspecting them to be. It was not just the IP addresses/subnets of the visitors but also the browsers, OS, other parameters which led me to the conclusion.
What is their Intent?
Bing was reported to have eaten Yahoo and google’s search share. First thing that came to my mind was, they are looking for feedback. Secondly, it could have been casual employees from the company. I wasn’t clear till I observed the later part that came as a confirmation.
I had listed certain Cons of Bing, not because I’m a MSFT hater, but for the fair reason. Eventually, as the post became mature, all of the mentioned Cons were being reconciled secretly by MSFT. I listed certain searches which were pathetically bad on Bing vs. Google. But they brought a surprise for me. Most of them were fixed and now they work as beautifully as Google does.
The proof can be digged out from the comments that followed up the post. Few comments followed up, and those actually started working better on bing. (which Binged me, oops, Pinged me)
Definitely, Bing is improving, and MSFT is damn serious about it’s success. Only time can Predict the real success. If they continue campains on ideas like Cash-Back on search, they are going to get a better share in the future.