YouTube recently announced their first video rental initiative, the initiative that could make DVD rentals a bad idea. Along with that Google has also announced that they will “a small group of partners across other industries, in addition to independent film, to participate” in the program.
According to the official blog post, the rental program is a step toward ad-free video to monetize.
At this point of time, it’s not all perfect. Some of the limitations are: no full screen, incompatibility with other TestTube projects (though it still works with feather), and the HTML5 not available on all videos. It may not be everything. but good side is migration has started and soon it will be all on HTML5, atlast a moment of joy for flash haters.
On the downside, HTML5 version of the video ain’t as good as flash-based. This is because its still in its early testing phase.