Apple has gone through a complete overhaul after Steve Jobs left the throne to what some believe as not so deserving leader Tim Cook.
Here’s what has totally changed (for Good or Bad) with Apple in the post Steve J world:
1. Big iPhones
Steve’s Novel idea was to keep iPhone handy always so that fingers could reach corner to corner.
Jobs made quite a few sweeping statements about what Apple would or would not do over time. In 2010, for example, Jobs famously said that Apple would never make a significantly larger iPhone, arguing that no one would want to buy a phone “you can’t get your hand around.”
And look, what they just did with iPhone 6.
and they want to Forget what you saw in iPhone 5 ad
2. Trendy colors, Flat UI
Steve Jobs was all about attention to detail, perfection everywhere. iOS 6 has let down many in terms of use of flat graphics which had weird trendy and punchy color scheme, instead of something novel and royal.
3. TV
Steve Jobs believed Apple would only do TV as a hobby, not something they would get serious with.
4. 7″ iPad (or iPad mini)
Steve has touted it several times how 10″ iPad was perfect screen size for just about everything and he would never compromise and build a smaller one.
5. Open up iOS
Steve wanted to lock down iOS further, but the reverse is happening. http://www.cnet.com/news/steve-jobs-wanted-to-further-lock-customers-into-apples-ecosystem/
6. Copy Android, shamelessly
Look at the feature list of iOS 7 or 8 – It feels like Android 4.1 brought into new aesthetics.
7. iOS 7 glitches:
Lets anticipate this, iOS 7 when came out had millions of performance issues and bugs. it was until ioS 7.2 or even ios 8 that animations got better, and system apps went bug free.
8. Comparisons:
Apple today compares its products head to head in its keynote sessions, Steve never would.
9. Too many Announcements at one event
Steve would never announce 5 new products on a single keynote to dilute attention. He always said human visualization and memory retention is restricted to 3.
10. 2 iPads in 6 months
3rd , 4th generation iPads came within 6months of the release, i.e. 3 models in a single year.
11. No Event Livestreams
Apple since 2013 has started stream the event live. Steve believed the keynote is best done in the closed walls of is Moscone center.
12. NFC for Payments
Steve hated idea of using NFC for payments. Why? Google had adopted it first and it was too much of an ego think for Apple to adapt to. And now Apple has announced Apple Pay that uses NFC for payments.
Apple isn’t what it used to be. Some believe it has lost its charm, while others believe it changed for good. What are your thoughts?