Advertising could never be so simple and convenient. Difficult and expensive methods is a thing of a past. Besides, Google AdWords offer its service to make it neat and effective. Read our article to make things right and boost up your business!
Google AdWords is probably one of the best solutions that businesses of all sizes can take to grow and cover bigger scope of clients that, as a result, will lead to higher income and some other pleasant moments.
Google itself is one of the biggest search systems popular all over the world and AdWords as solution for advertising is also the most widely spread so that you can cover billions of people.
Principle of work
Globally speaking, the whole buzz reminds an auction. But there is something different from a traditional one let’s polus.media to lift the veil.
The opportunity is offered for everyone and the focus is not only for bigger bids or big pockets, but the quality of the campaigns you have or had.
The auction itself is based on keywords concept. Advertisers are to make the list of keywords users are likely to use when searching something related. Then the bids are made, that means business owners set how much they are ready to pay for each time the ad will be clicked. That is the background where ads with payment per click has come to us (PPC).
The auction is held each time search engine detects a keyword is being typed. The more such requests are made, the more chances to show your ad you have.
Important note. One should understand that the cost of words is not solid. For example, if you sell kitchen furniture, top keywords will be the most expensive, advertisers will pay more to publish exactly their advertisement. Less popular word combinations will cost less. Also, you can use keywords with long tails – big companies are not very focused on them, however, they can give good results, too. Mind, this law is true for all advertising platforms.
The technologies implemented are very powerful as the process of bidding should be finished by the time of page with search results loading.
How to start it with Google AdWords
The first step is to sign up into the system. The account is absolutely free, so you have nothing to be worried about.
As soon as you are ready and got familiar with account, let’s start the work! The whole instruction is not big or difficult and includes 10 steps:
- Set the goals you want to reach with your account;
- Define the audience you are interested in;
- Spend time for research: remember, you need keywords – so, collect them;
- Mark the budgets you have and what is the highest price for your bids;
- Adapt the structure of account to your needs;
- Write the very ads (the service doesn’t provide this option);
- Prepare landing pages where your visitors should be redirected after ad clicking;
- Add tools to track conversions;
- Prepare something for re-marketing to track those who showed interest in you;
- Add optimization procedure into your calendar as one of your regular obligatory activities.
Apply to other companies for help
Be ready that way to success may take energy and it is normal to feel difficulties with some of the points. One of the greatest problems is that it all take time which advertisers are not ready to spend in huge amounts. There is nothing wrong with applying to those who is familiar with all that stuff and can hint on the most questionable issues.
Nowadays third party companies create their own software to help in effectivity estimation. Just several clicks of mouse and you have an exact picture with understanding where improvements are required.
Some business owners feel reluctant to spend extra money, even high skilled professionals may give you detailed statistic after a minute of observing your campaign. These solutions are generally worth their money as complete audit will show strong points of your campaign after comparison with competitors.
Bonus: Free advertising on Google
Paid methods can be implemented at any moment, but why not to try something that is really working, but will cost you one red cent. You will deal with the same huge search system and, as a bonus, get some more extra point from it.
This solution is especially important for small companies who have physical shop and desperately need awareness.
So, what should you do? Add your company name to Google My Business!
What you need
- brief description of your company with an explanation what you do to become understood immediately.
- contact information including address, email, phone number;
- working hours – it is an optional point, but can be useful at some moments;
- logo and/or photo of your shop (it will especially useful if you sell on a busy street or, vice versa, your shopping window is not very eye-catching).
People are often now to search for something local and close to them using Google Maps and it will be great if they can find you, too. The only precaution is to keep information valid and update it when necessary. Share this article with your friends for them to learn something new