Video has stepped up as one of the most effective forms of engaging an audience. Explore the key elements to include when creating a video presentation.
If you have not been living under a rock you have probably realized that using video for marketing and engagement is important. What you might be confused about is how to be successful at producing the right content. Creating a video presentation does not have to be confusing or stressful.
Keep reading to learn the key elements to include when it comes to creating a video presentation.
Story Telling
Start with a story. Opening with a bang will ensure that your audience stays engaged for your entire presentation and will make your presentation more memorable. If you catch their attention right from the start more than likely they will be all ears the rest of the time.
If you can make your audience cry and laugh in the first few minutes through a video telling a story, your audience will be hooked and will feel like they know you. You want to be relatable and remind them that you are a person just like them.
Short Video Clips
While you are presenting use short videos to enhance what you are talking about. People do not really have a long attention span which is why short clips are key.
Your videos will add a neat element to your presentation and break it up to give your audience a different piece of content to look at, besides you speaking, or text.
Insert Video
It’s best to insert your videos directly into your presentation and resize your video for free as needed. There are several programs that allow you to insert your clips right into your presentation to avoid you having to pull up your videos on a separate computer causing your presentation to have a small interruption.
Transitions Are Your Friend
Something you can’t do on a standard presentation is fun and unique transitions. With a video, you can do unique transitions that will catch people’s attention because they are not common anywhere else. Taking advantage of this feature will make your presentation stand out and engage your audience further.
Narrator
If you or someone you know has a powerful voice, consider having them do a narration to put over your video clip/clips. If the words are heartfelt and powerful this can totally change the tone of your presentation and hook your audience in the process.
Creating a Video Presentation Will Bring Your Presentation to Life!
When you take the time to add video to your presentation you will have a much better response to whatever it is you are presenting. Have fun creating a video presentation instead of seeing it as a drag. If you follow the tips above you will be able to bring your message to life like no other way would be able to, there is nothing that connects people better to your message than through a well-created video.
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