There’s nothing more tragic than having a great app that solves real problems only for it to fall flat because the launch was botched. Launching an app properly is extremely important if you want it to be successful in the long run and make a space for yourself in the marketplace. Gaining traction fast will allow you to pump resources into marketing your app and make it a huge success. So, before you think about developing an app, you need to have a solid plan for its launch and avoid some common mistakes. Let’s look at a few tips for launching an app correctly.
Make Sure that It Brings Value to the Market
The first thing you have to do if you’re thinking about making an app is think about its value to the market. Check if the app is addressing a real issue for your customers and whether many competitors are already solving that issue. If there’s a lot of competition, check if the market is oversaturated and which type of model your competitors are using. Simply put, you can’t sell something that people can easily find a solution for online or can get for free from your competitors. So, if everyone in your space is using a freemium model and you are thinking of going with subscriptions, you might want to reevaluate your strategy.
You also need to look at what people are saying about your competitors. This will allow you to understand what your core audience wants and start building user personas. You are in a position o judge what you could improve upon and what you should avoid.
Get Early Adopters
It is always a good idea to release a beta version of your app as soon as possible so you can get early adopters to try it and get their opinions. But, to do that, you’ll have to increase your online media presence and have a well-thought-out content marketing strategy. This is because you may need to educate your prospects on the problem your app is trying to solve before selling to them. It can be difficult to get someone excited about a new app they know nothing about. And if you can prove to them that you are a valuable resource and you’re truly trying to help, you may get a few of them to opt-in early.
This will give you the chance to build a small group of people you can test the app with. Make sure that these people are segmented from your other contacts so you can adapt your communications and make them feel like they’re part of the inside team. This will get them more involved not only in the design of the app but also in the pre-launch stage.
Build Your Landing Page
You should also build a landing page and back it up with a blog as soon as possible. Having a pre-launch landing page will allow you to build buzz for the app before its official launch. You’ll get a chance to start building a rapport with prospective buyers and start gathering contact information as well.
Don’t Overlook App Store Optimization
Your listing has to be optimized for app stores too. Having a properly optimized listing is extremely important when starting, as it will drive initial downloads and increase your visibility over the long term. Pay attention to the keywords your competitors are ranking for, and try to use them naturally in your listing. Test your app’s names, description, keywords, and visual assets like your screenshots and icons through A/B testing too.
These are our tips you can follow to increase your app launch’s chances of success. The most important part is planning properly and getting as much feedback from your targeted audience as possible.
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