Around 77% of business-to-business market leaders emphasize that branding is critical to growth, according to Circle Research. So if you’ve got a business you want to get off the ground, you’ll need to truly build your brand. Thankfully, there are a lot of modern tools to help your business. So what helpful technologies can help you build a brand from square one?
Brand Awareness Tools
Brand awareness refers to how businesses raise the public’s recognition of their products, says David Vranicar. He goes on to say that fledgling businesses need to sufficiently identify who their market is and what sort of market competition they’ll be facing. In the old days, this meant hopping into your car and visiting competitors or going on a calling or email spree to get a feel of what consumers may want. In today’s world, you can tap into software like Qualtrics, Brandwatch and many other services. These can help you obtain gathered and reliable data about the consumer market so you can decide what aspect you want to tailor your brand to meet. It also helps you identify what already exists in the market so you can avoid repetition and copying.
Design Tools
Once you’ve gained more awareness of your potential market and competitors, it’s time to look at forming your brand’s identity. These involve its name, logo and even audio. Your brand’s name is the most significant decision you’ll be making, according to NameStormers. Thankfully, there are available tools like online name generators to help you come up with a unique brand name. Once you’ve picked a name, you can then use other design tools like Hatchful, Canva and Ucraft to bring your brand name and other visuals to life. If you’re going to use infographics a lot in your visual presentations, you can tap into Piktochart and Creative Market to create eye-catching custom box packaging. What’s important is that you create your visuals with the same tone and theme that you want your business to carry. Your brand message should be cohesive in order to be effective.
Marketing Tools
After you’ve established who you are, what you do, and what customers you’re aiming to serve, it’s time to spread the word. If you’re not quite sure how to start, you can tap into helpful tools like Google Primer, which carries bite-sized marketing lessons. If you want to use SEO for your marketing, you can use RankWatch to collate relevant SEO-usage data. For lead generation, you can tap into the likes of HubSpot Marketing. There are numerous marketing tools that not only educate you on how to empower your brand, but also teach you how to apply effective marketing campaigns.
The steps to build your brand tend to remain the same. What changes are the tools that can help you get the job done. New technologies can be intimidating, but you shouldn’t let unfamiliarity limit you or your brand. Always remember that if it’s something that you can’t get done yourself, there are always professionals waiting in the wings to help you with your branding.
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