1. Content is King!
Even as this phrase has been overused everywhere, yet we can’t emphasize it enough, there is no match for Original Research. Hence, content is King and will always be!
Nothing attracts backlinks like original content. A thorough Google Search to finding root of most recent Trends (or even Fads) on the internet will lead to one original article post. Rest of the content will just be a colored spin off. This holds true for News websites, Survey results published by Market Research firms, Research carried out by individual researchers, etc. Backlinks would ideally lead directly to the original post via a URL or give a mild reference towards it.
2. Make your content Visual
As much as Content is king, another fact that is equally true is : “everyone wants to listen to a story”. Our minds have been configured to liken story-telling way of feeding data to us. While your content may be intensely inspiring, a visual appeal will bolster it in the reader’s mindspace. Most common ways
to visualize your content are bar-graphs, charts (all sorts of these), audio content or videos. Stuff like videos and images can simply be shared by your readers on their social timelines and redirects fresh traffic to your website.
3. Crisp Content – like a Bullet
If you sat through lengthy power point presentations, you’ll know the importance of publishing content in crisp Bullet points. A content that is published as list depicts clarity of thought and gives a proper structure to the article. This also helps maintain control over the reader as they percolate through bigger topics and seep into the sub-heads. The info chunks listed as pointers are always easy to digest for the reader. This is friendly to all devices be it a desktop or mobile.
4. Let Quality prevail over Quantity
Content writers often feel the itch to produce content in a regular time frequencies. While this may not always be possible as original ideas don’t hit them on daily basis manner; When it comes to content writing, Quality always scores over Quantity
McDonalds is known for their prompt service, because 90% of the times when you finish billing, your order is already waiting for you. The quantities are always huge at McDonalds, yet there is no compromise on quality. Similarly, if you intende to draw in traffic via backlinks, you need to focus on quality of each and every article your publish. When you publish quality materials, you let the linkers aspire to be like you, and perhaps you stand to earn a cult following. Readers are loyal to quality not to your brand. Hence if you run a brand, it should be in sync to deliver quality.
5. If not a Bible, be a Reference
Create content that evolves the reader, they’ll love you for it. Your article content should become Reference point for a particular topic. Focus should be to become a Goto for a certain genre. As generally blogs focus on augmenting existing common knowledge, they just end up singing hymes of others’ achievements. Catch the eye of other publishers and you’ve hit the bull’s eye.
The guidance provided above is focused on your page. Some of the off-page activity to create backlinks in your niche are:
- Blog commenting
- Article submission
- Forum posting
- Guest posting
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