Ordinary bloggers believe that all you need to do is to choose a niche you love and write fantastic content about it. In a short while, they expect fans to come flocking to their wall to check the content. Unfortunately, digital marketing does not work in this manner. Despite having excellent content, you are required to find ways of getting as much audience as possible. The only way to win this market is incorporating SEO strategies in your everyday activities since they can interpret SERP’s requirements for better rankings.
Many search engines like Google have algorithms used to spot good content and rank it accordingly. However, Google considers many factors that determine how high your website ranks. SEO considers many things such as keywords, backlinks, anchor texts, and many more. Though content is critical when it comes to valuing your website, people need to incorporate several SEO factors to boost their blogs more. Use the best tools such as the cheap rank trackers by Serpbook to continually monitor your website. Unfortunately, people make mistakes in their blogs that weakens their rankings. To know how this happens, keep reading.
1. Failure to have keyword research
We all want to write something original, unique from other bloggers. Some people fail to search at their competitor’s piece since they term it as cheating. Nevertheless, blogging does not work in this way. Imagine if a situation when you want to search for a particular thing on Google. The first step will be typing the keywords of what you want to explore. In return, Google displays the best match for your search.
This is the same thing that your audience does. If your blog failed to incorporate the keywords in their content, Google might never display your content. In the end, you will have no traffic towards your website. You should always consider using Google keyword tools to find out the keywords used by most users. In the end, you will find a way to use them to the advantage of your business.
2. You are inactive on social media
The best way to promote your website is through social media. You need to research the best social network for your business that directs you to most of your audience. In such platforms, always share informative and valuable content about your business. By having good socialization skills, you have a significant possibility of changing all your followers to leads. It is through social media that you direct the audience to your website through links. SEO looks at the traffic attracted to your social media and how effective you are to rank you higher even in SEO. If you remain inactive, you won’t have the chances to attract traffic.
3. A slow loading website
Speed is a determining factor when it comes to ranking. Search engines always ensure that they have a fast working engine. It would be therefore common for them to reject websites that slow down their users’ searches. Nevertheless, changing your website’s speed is not an easy task as many factors determine the rate. Hiring a professional or a developer is therefore encouraged since speed determines the traffic that visits your page, and how long they interact with your content.
4. Ignoring broken links
Broken links always happen if your blog has been there for a reasonable time. In most instances, you might find out that the links you had to a particular website or article are no longer in existence, or were moved to a different location. When this happens, your audience may get frustrated after clicking on a link only to see a 404 error page. When Google finds such broken links, they will always lower your ranking as your website is no longer helpful to the users. To maintain this, always check your blogs once in a while to test if the links are still working.
5. Failure to optimize your mobile
If your blog has been on the run for many years, one may ignore the mobile design since their desktop version is still brilliant. In 2019, everyone is using a smartphone to make most of their searches. If you fail to make your website mobile-friendly, you might not get traffic which will result in lower ranking. Use a smartphone to access your site to check how it displays there. From then, you can decide on the necessary changes.
Hence when it comes to SEO, rules are never set for one to follow. Individuals are only given guidelines on what to choose if they wish to improve their rankings. It is, therefore, an individual’s decision to determine their destiny on SERPs rankings.
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