In US, not one company dominates with all it’s service bundles over the others. In search, email Google dominates but in Social networks, it is the rarest to find.
Google, currently, accounts for 66 percent of all Web Searches, Video portal: YouTube, which is infact 10 times more popular than its nearest competitor, and No. 1 in Maps and blogging (blogger). Overall, Internet users in the United States spend merely 9 percent of their time online on some Google service, as per the market-research firm comScore.
Though there are countries where Google is far more dominant: India and Brazil, according to comScore’s latest data made available to the NYT. In these countries, for the every hour people spend online, about 18 minutes are on a Google service.
To be precise, In Brazil, Google accounts for nearly 30 percent of people’s online minutes and approx. 29 percent in India. The next country in terms of Google’s dominance is Ireland, where it accounts for 16 percent of online minutes. A huge difference between top two and third one.
The global average is 9.4 percent, or slightly higher than in the United States.
Google’s unbeatable lead over rivals in Brazil and India is in part the result of: Orkut, Google’s social network, is No. 1 in those countries. Though Facebook now sees an upward trend in India, still role of Orkut in these two countries is only part of the story.
In Brazil, Google captures nearly 90 percent of all searches, 71 percent of the time spent on maps (compared with just 42 percent in U.S.) and 43 percent of the time spent on blogs (compared with 30 percent). In India, it represents 89 percent of searches, 64 percent of maps and 48 percent of blogs. The lesser time on Google Maps, blogs is due to the presence of local, and probably better services, than Google has to offer.
On the other hand, on the Email and IM front Gmail/GTalk accounts for nearly 55 percent of the Indian market (and it’s an upward trend), compared with just 6.4 percent in U.S.
Top Ten Global Internet Markets by Google Sites' Share of Time Spent July 2009 Age 15+, Home & Work Locations (by comScore)Total Internet Google Sites Google's Sites shareof Total minutes------------------ ------------ --------- Worldwide 1,541,617 145,473 9.4% --------- --------- ------- --- Brazil 46,352 13,808 29.8% ------ ------ ------ ---- India 21,799 6,294 28.9% ----- ------ ----- ---- Ireland 1,717 273 15.9% ------- ----- --- ---- Singapore 3,326 475 14.3% --------- ----- --- ---- Portugal 4,430 590 13.3% -------- ----- --- ---- South Africa 2,764 358 12.9% ------------ ----- --- ---- Mexico 23,035 2,950 12.8% ------ ------ ----- ---- Italy 21,776 2,699 12.4% ----- ------ ----- ---- Austria 3,435 417 12.1% ------- ----- --- ---- Denmark 3,458 417 12.1% ------- ----- --- ----
Andrew Lipsman, director of industry analysis for comScore, said that Google’s dominance in those countries has historical reasons. While on opposite sides of the world, when it comes to the Internet, India and Brazil developed in parallel, he said.
“Part of the explanation was that Google emerged onto the scene at the time these markets were developing,” Mr. Lispman said. “As Google became the default search engine, the brand extended to these other services.”
There are other countries, of course, where Google has not been able to beat local brands — notably China, the Internet market with the most users, where it lags behind Baidu, and Russia, where Yandex is the leading search engine.
But India is ranked seventh, and Brazil ninth, in terms Internet use globally. They are also two of the fastest-growing markets.
That growth obviously brings out good prospects for Google. In a way, Google still has room of expansion of its dominance in the United States.
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