YouTube recently announced their first video rental initiative, the initiative that could make DVD rentals a bad idea. Along with that Google has also announced that they will “a small group of partners across other industries, in addition to independent film, to participate” in the program.
According to the official blog post, the rental program is a step toward ad-free video to monetize.
Wat comes next is much awaited: HTML5 comes to Youtube.
At this point of time, it’s not all perfect. Some of the limitations are: no full screen, incompatibility with other TestTube projects (though it still works with feather), and the HTML5 not available on all videos. It may not be everything. but good side is migration has started and soon it will be all on HTML5, atlast a moment of joy for flash haters.
On the downside, HTML5 version of the video ain’t as good as flash-based. This is because its still in its early testing phase.
On the goodside, ads don’t yet work in the HTML5 player. you can try it out provided your browser supports the HTML5 tag and H.264 encoding. Chrome and Safari will work out of the box.
More to come on HTML5, Open Source, Youtube, Google via @taranfx on Twitter
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