Google has just launched Google Apps Marketplace during it’s annual event “Campfire One” in Mountain View. The App MarketPlace is a new app store for business.
The Apps MarketPlace is essentially an app store integrated within Google Apps that would allow third-party developers to sell software directly to Google’s business consumers. The concept is very similar to Apple’s App Store difference being it target corporate business customers.
The marketPlace is all about how easy it will be to create, set up, and install apps using Google’s App Marketplace. It appears that the big focus is on how everything—apps and existing Google products—will work together seamlessly and allow for all your tools and data to sit in the cloud. Right now the appeal is for business applications, but the potential seems incredible and would certainly touch end users someday.
What it Means for App Developers, Business Users
Google is offering developers access to 25 million users and only asking for a one-time fee of $100 and 20% revenue in exchange—that’s less than Apple’s 30%. Of course, Google is providing a solid system with apps being authenticated using OpenID, secured using oAuth, and made available through a universal Google Apps navigation system.
there are already 50 partners right at launch. There are no details on approval process, But once an app is in the Marketplace, it’s easy for users or buyers to add them to their Google accounts.
What is the Scope?
App development of these apps is so simple that the moment the developers came out of GooglePlex, they started writing apps.
What does all this mean right now? For business users, there are plenty of apps already available—ones for Business WorkFlow, payroll, data entry, management, and an office suite—and they’ll be able to run everything right from the cloud.
This is a great opportunity for each and every business user, developer, since all the power of apps that had been offline, would now be leveraging the power of the cloud.