Few days back Google began testing instant search previews — something that has been there on Bing & Ask.
The feature has now been branded and shows you a preview of what the search result looks like.
Today, Google has announced that previews have been officially available to general public across the world.
In our testing, we’ve found that people using search Previews increase confidence in Link before clicking. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages you visit.
Key Features of Instant Previews:
- Quickly compare results – A visual comparison of search results. Flip among them
- Pinpoint relevant content – Text call outs, in orange, will sometimes highlight where your search terms appear on the webpage.
- Interact with the results page – Page previews let you see the layout of a webpage before clicking the search result.
Instant Previews can be helpful for many kinds of tasks. e.g. say you looked at a page before and need to find it again—with a preview, you can tell if any of the results look familiar. Or perhaps you’re looking for an official website—look for a logo and formal style and you’ll probably be able to identify it. Everything is now simpler, with a flick.
Video preview after a break.