Smartphones, Mobile Market Share 2011

Google android has gained breathtaking gains in the US smartphone market, over the last three months as per the compscore stats, and its not going to settle down anytime soon.

The study surveyed that more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8 percent market share, feature-phones & smartphones collectively.

LG ranks second with 20.9 percent share, followed by Motorola (16.1 percent) and RIM (8.6 percent). Apple saw the strongest gain, up 0.9 percentage points to account for 7.5 percent of subscribers, because of the launch of the iPhone in february.

Mobile Market share by Brand (OEM)

Top Mobile OEMs

3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010

Total U.S. Mobile Subscribers Ages 13+

Source: comScore MobiLens
Share (%) of Mobile Subscribers
Nov-10Feb-11Point Change
Total Mobile Subscribers100.0%100.0%N/A
Samsung24.5%24.8%0.3
LG20.9%20.9%0.0
Motorola17.0%16.1%-0.9
RIM8.8%8.6%-0.2
Apple6.6%7.5%0.9

Smartphone Platform Market Share

In last three months, there was a growth in smartphones sales by as much as 13%, and 69.5 million people in the U.S. owned smartphones. Following this trend, Google Android grew 7.0 percentage making it unbeatable at #1 position owning 33.0 percent market share. RIM takes the second position with 28.9 %, followed by Apple with 25.2 percent.

Top Smartphone Platforms
Share (%) of Smartphone Subscribers
Nov-10Feb-11Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google26.0%33.0%7.0
RIM33.5%28.9%-4.6
Apple25.0%25.2%0.2
Microsoft9.0%7.7%-1.3
Palm3.9%2.8%-1.1

BusinessInsider claims Android is destroying everyone in the competition, especially RIM, and next iPhone. Apple’s share increased slightly, but is dead in the water and has now fallen way behind Android.

Android now has a third of the US market (33%). RIM’s share has plummeted to 29%. Apple is holding at 25%.

Two important things are different about the current Android – iPhone battle than the Mac – Windows war in the 1990s. First, Apple is maintaining price parity (or better) with the leading Android phones. (Macs always cost more than PCs). Second, Android is still a fragmented platform, which significantly reduces the benefits of “interoperability” across multiple manufacturers, just like windows PC.

Google is desperate on Fixing Android Fragmentation and that’s why its promising that it would stay dominant and ubiquitous.

The unit and platform numbers below, which show the change in market share from November to February, are not unit sales in the month. They are total usage stats, showing how the platform usage shifted over the period.

This could be the peak time for iPhone sales, if Apple delays the iPhone 5 further, we would see Android taking over even faster, just like HTC Thunderbolt outselling iPHone 4 on Verizon.

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  • Anonymous

    yea smarts phones man thats not good πŸ™

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