If we’re talking about Instagram, I want to disappoint you, good SMM-specialists are expensive.
And the bad ones, unfortunately, most of them, just put out a stolen photo from large public and thoughtlessly run the mass following. And that’s it. They don’t even connect analyst services.
That is why I think that people who have a small business should at least have a little understanding of the chips that actually help to promote business in social networks.
1. Add a link
If you have 10,000 subscribers, you will get a new feature – the ability to attach a link to the stories of Instagram.
To do this, you need to take a photo or make a video clip and then click on the link icon in the upper right corner.
It should look like @s____. This way, most users will have no problem finding you and go quickly to your profile. It also answers the question of how to mark a friend in stories.
2. Use Highlights albums.
Everything you download in the history at Instagram can be saved. The best part is that it will not be a temporary save, but forever.
In addition, they are formed in a certain sequence and you can add special stories to each of the windows.
For business, this is good because it is possible to form a certain type of price that users can learn from without leaving their favorite social network.
3. Hold live broadcasts of events
Subscribers like to observe the life of companies from the inside, not from the outside. And this tool can be used to the fullest extent.
Here is a list of ideas that will help make your business account more lively and interesting for potential customers:
- Host live broadcasts of your events (especially if you own a hotel like Boston Park Plaza Hotel);
- Hold lessons and masterclasses online;
- Tell your subscribers about your new products and services;
- Hold question-and-answer broadcasts.
Among the important things that even experienced SMM professionals forget: Set a date and time in advance and keep your subscribers informed about upcoming topics.
Believe me, this format of communication will help your company gather a loyal audience because people like to communicate with brands and get feedback from them.
4. Increase the frame size
When you record stories, you can zoom in on your videos.
When shooting a video, you need to press the record button and slide your finger up. This way you can zoom in on the overall picture. Conversely, to zoom out, you move your finger down.
Thanks to this effect your content becomes more interesting and can also easily fly into the recommended.
5. Use geolocation and hashtags
When the user places a story and adds geolocation, it helps other people find out where it is.
This is relevant when you need to contact the people in your neighborhood. By attaching the geolocation, you kind of place yourself in this place.
I also advise you to add History to the hashtag search section. Hashtags in Instagram help you find everything you need.
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