As of 2018, after spending sometime time trying to adopt Bing to my drive, I still found Bing under-performing as a Search Engine when compared to Google. Bing’s under-performance is visible from the less relevant results and sometimes so much so that they seem irrelevant to your search terms.
Some of the reasons that may explain this:
1. Microsoft spends less on computational power needs for Bing compared to Google
I may not be a Microsoft engineer and I may not formally conclude on this, but this may be the primary reason why Bing is inferior to Google. Bing seems to be running on less computational power; thus its crawlers have no option than to do less work compared to their competitors. The less work done results in relatively poor outcome hence unnecessary Search Engine Optimization (SEO). So in a way, Bing’s crawlers are less skilled or efficient compared to the ones of Google.
2. Bing does not receive as much user feedback as Google
Google may have its advantage as a Search-monopoly company as it has the most data of users for Search Engine Optimization thus its popularity attracts more webmasters. Thus Google has better ranks in their Search Engine results as compared to Bing. This situation makes Google remain more relevant at the top of the monopoly market.
3. Users, consumers, clients and webmasters have less determination to be adequately ranked in Bing
We know that Google is more popular in the market as compared to Bing. Thus webmasters prefer to optimize their site for Google crawlers based on Google Webmaster Guidelines.
4. Keywords
Another significant difference between Bing and Google has to be Keywords. Google is working to improve Search Engine Optimization accuracy by analysing user search intent and interpreting contextual cues from various sites. This type of search is known as semantic search which partially relies on machine learning and artificial intelligence such as the famous Rank-Brain, to help the users understand a page content.
On the other hand, Bing is a little rusty when it comes to matching Webmasters Guideline keywords for Search Engine Optimization. You will always find your rank better in Google if you use exact keywords wherever you can, but in Bing, the search interpreted will be lower in rank.
Bing uses and creates full pages backed by some keyword research but does not majorly focus on topical relevance instead of exact match keywords. Whereas Google uses a straight forward process to exactly match the keywords with results.
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