We live in an interesting time as today, as you can use Internet to be your own boss and learn everything you need to know about starting and running a flourishing small business. From the SEO checklist to affordable software for marketing, advertising, etc. everything is available at just a few clicks away. However, this toolkit was incomplete for quite some time.
The Missing Piece
Although a variety of effective, affordable, and easily accessible solutions are readily available for the start-ups in the areas of marketing, fund-raising, accounting, etc. but branding, which is something indispensable for every competitive business, was largely out of their grasp.
There were (and still are) plenty of professional graphic designers and full-fledged branding studios around the world, but their services are quite expensive for a business that has just launched and has to put most of the money into the core processes such as recruitment, product development, marketing, etc. While there is no standard answer to how much does branding cost, if you approach a design studio today, they will give an estimate anywhere between $1,000 to $5,000, or even more! This is where Artificial Intelligence (AI) comes in.
Branding with AI
AI is improving the landscape of work, helping us build more powerful and intelligent robots, and give a push to other major technologies by minimizing human error and automating a variety of time and labour-intensive processes. However, it is also taking branding to a whole new level.
One may argue that there are some things that a machine or an AI can’t replicate. These include poetry, music, painting, etc. as these are the products of a “human touch” which evoke emotions and touch the mysteries of life. However, in branding, it actually helps to use AI do the dirty work, i.e. analyse a particular company’s mission statements, target audience, product line, and many other factors that must be taken into account to create the perfect company logo, social media content, and others areas of company branding.
AI Branding, a Norm
Times have changed, and now a large number of small and medium enterprises (SMEs) are branding with modern tools. One reason behind that is easy access to high-speed Internet connection, and another is the growing use of logo makers. Programs like these have solved almost all the branding problems that troubled the budding entrepreneurs which include high costs, long turnover period, unsatisfactory results, limited options, and an excessive number of revisions.
With AI branding, even a small business can now build a brand of its own and gain an edge over the competition. What’s more, the owner doesn’t even have to leave their office as they can simply create an account on the website of an AI branding service provider, pay a nominal fee, enter a few details about their business and jump right into creating a company logo, customized business cards, presentation slides, and more! Each of these doesn’t take longer than an hour or so, and the impact on the cash flow is barely noticeable.
Suffice to say, AI branding is no longer a rarity but a norm. It’s helping the hard-working and creative SMEs reach their true potential, and that’s what this world needs.
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